Television and radio advertisements use the 'shotgun approach' where a vast number of people are targeted, hoping that a few will notice and remember the brand's message. There is a good chance that a part of the target audience might miss the ad or may forget what they saw or heard. Similarly, print media such as newspapers and flyers are disposed in a day, thus shortening an advertisement's life.
On the other hand, Wall Shipping Calendars are used daily, allowing a brand's image to be reinforced. Their main advantage is their high visibility due to their size, resulting in larger spaces for advertising.
Calendars can relay marketing messages using text and high-quality images. They help build a brand internally by inspiring employees about their brand's mission and vision. External brand recognition is enabled by bridging the gap between marketing communications and the target audience's brand perception.
Cost per impression is a term used in traditional advertising to represent the expense a company occurs per potential customer that views their advertisement. It can be calculated using the formula
The low cost per impression, as little as 2 cents, makes Wall Shipping Calendars the cheapest and most versatile choice for promotional activities. Channels of promotion such as print, television and radio cost a large portion of a company's marketing budget, and often don't deliver the message to the correct target audience. Wall Shipping Calendars have the advantage of controlled distribution, ensuring every dollar invested is directed towards the target audience. Their long life, high visibility, flexibility and low cost make Wall Shipping Calendars an essential choice in any marketing mix.
As a result of our high product quality, modern designs, competitive pricing and minimum response time, we have fast become the calendar manufacturer of choice. Add our Wall Shipping Calendars to your promotional plan by contacting us today!